The Educated Franchisee
Third Edition Now Available!
What is the “best franchise opportunity” or “the most profitable franchises”? Easy question – but very hard to answer. Why? Because what may be an excellent franchise opportunity for one prospective franchisee may be a disaster for the next.
The Educated Franchisee turns anyone thinking about buying a franchise into an educated, savvy buyer. The book has four sections:
Part One: Even before looking at any franchise opportunity, you need to start with the most important question: Is buying a franchise the right decision for me? The first part of The Educated Franchisee helps you answer this question.
Part Two: What is franchising and what is the value proposition? How are franchise systems built and what is the Franchise Disclosure Document? Before you look at franchises, you need the foundational information to know what where franchising came from, where it is going and why. Part two will provide you with the foundational information you need.
Part Three: How do I tell the difference between a great franchise opportunity and a lack luster one? What tools are need to evaluate which franchise opportunity is right for me? How do I use these tools to be sure that I buy the right franchise? Part three gives you all the tools you need to evaluate whether the buying of a particular franchise will work for you.
Part Four: Signing the franchise agreement is just the start. Part four focuses on practical advice for franchise ownership: What should I expect as a franchisee? What is the first thing I should do after signing the franchise agreement? How can I make sure I am happy in my role as a franchisee?
If you’re evaluating which franchise opportunity will be right for you, grab your copy of The Educated Franchisee. It’ll be one of the most important books you’ll read before buying a franchise.