About Rick Bisio | Founder
Although many people would say my entry into the franchise business was in 1994, I would have to say it happened long before that. The franchise business is just a subsection of entrepreneurship, something I have been involved in my entire life.
I was born in Kansas City, the son of a hard working and independently minded father. Naturally, my father owned his own business. Entrepreneurship is what I knew growing up and it is the foundation of how I look at the world. If you want your children to grow up confident in their own abilities, start a business and let them take part. It will give them the confidence to tackle anything in life.
Although I had many small businesses in my youth, my first full time business started when I was 25 years old. I secured the exclusive rights to import a variety of Italian plumbing brands and promptly quit my corporate job. When I started this business, I knew nothing about plumbing products and I had no contacts within the United States plumbing industry. This was what you commonly call a ‘boot-strap start-up’. Suffice it to say that I learned a lot.
After selling my business, I spent several years both teaching and studying. While studying for my Master’s Degree in International Business in the early 1990’s, I was introduced to the franchise business model. This chance encounter changed my life.
I joined AFC Enterprises – Popeye’s Chicken and Biscuits, Church’s Chicken, Cinnabon and Seattle’s Best Coffee – as their Director of International business. During the 1990’s I visited over 60 countries and successfully established these franchise systems in over 30 countries. Thanks to the many wonderful people that coached and mentored me during those years, I literally gained a lifetime of experience in the franchise business.
Since 2002, I have been given the wonderful opportunity to share my experiences in the franchise business by providing coaching services to individuals considering buying a franchise. My objective in all my writing is the same as in my practice. I want to match the right person to the right franchise and, in the process, share my knowledge about the franchise business.Buying a franchise is an important decision. I know this book will help you.