Quantifying Risk Risk is such an interesting topic. There are hundreds of books written on the topic and mathematicians have spent many lifetimes studying how to quantify, measure and calculate risk. The entire body of statistics is dedicated to this ‘science’. Yet after all these years we are still no closer to knowing which path to take in life. In a recent presentation we had a very interesting discussion between a former employee, Denise, and a former business owner, Jan. It went something like this. Denise, “I would like to open a business but it is too risky”. Jan, “I
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